Writers are a special kind of species... Art Directors are an animal kingdom/queedom.
Where does that leave the marketing minds?
The marketing minds can see beyond the writing and the branding.
Oscar commercials :
JCPenney is stepping up their style? Perfect timing, they'll buy Macys and keep Bloomies.
AmericanExpress has the budget to use A listers eh? I don't want to hear about TARP for you!
Windows... (I recall meeting one of the Marketing Directors at web 2.0 and having this conversation). You are getting closer to emotional branding, how can apple compete with a 4.5 year old who loves her PC?
And of course, we are on a quest to repair America's Image. How obvious.
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